Blog of laurent Dusausoy, it's all about branding and brand equity

Blog of laurent Dusausoy, it's all about branding and  brand equity

About ad)ipsum ...

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As we believe that your brands are your best assets, we consider brands and branding at a strategic level.

 

ad)ipsum is a consulting agency specialized in brand equity management.

 

We advise companies for the launch or relaunch of brands.
We help companies to define or redefine brand identity and we do our best to optimize brand equity and therefore brand value.
We help companies to make a link or a bridge between business formulation (ex: mission statement) brand equity and business models.

Our goal is simple (but not easy): to enhance your brand equity.

 

As such, our job is to identify the strategic levers of your brands, to identify, create or clarify their uniqueness and to generate added value over the long term.

 

We also work on:

  • designing or redefining brands image,
  • brand development strategies,
  • brands revitalization strategies,
  • brands redeployment strategies.

Beyond our consulting activities, we also offer training, coaching and workshop businesses.

 

You see, in ad) ipsum, your brand is positioned to where it should be: STRATEGIC.

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Download the corporate presentation. (in French).



03/04/2015
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