Blog of laurent Dusausoy, it's all about branding and brand equity

Blog of laurent Dusausoy, it's all about branding and  brand equity

Business strategy



Accademic notions


How to determinate if you have ressources working as sustainable advantages ?


Templates


Corporate statement templates ( mission and vision).

Company core values templates


Business modeling


The (very useful) canvas matrix: how to structure your business model?....

Think out of the box with the Blue ocean strategy...


Books


About business model