Laurent has a deep background in sales and marketing management within the FMCG, fashion and luxury goods industries (mainly in blue chip companies).
Passionated about business strategy (especially "Blue Ocean") and branding, he strongly believes in the power of brands which are the best asset of any company.
Laurent is now living in Kuwait as executive director of a retailer distributing high end and luxury brands.
Laurent is also founder of ad)ipsum agency, specialized in brand equity management.
Time to time he gives courses in business schools for marketing management, business strategy, brand equity and negotiation.
Laurent is graduate of the Master of Business Administration from the EDHEC Business School.