How to create a luxury brand with success ?
By Laurent Dusausoy
It's a hard tough to create a brand within the luxury sector: barriers to entry are extremely high, competition is strong while consumers are becoming more mature in front of the offer.
In this context, I think that it's time to come back to basic analysis tools in order to determinate how a brand within the luxury sector is able to meet the success. So, see this presentation which makes a reminder of analytical tools useful to review your brand positioning and equity taking into account both the industry and consumers expectations.
See my contribution:
A découvrir aussi
- Is it a luxury brand or not ? (Part1).
- Are the Swiss watch industry leaders killing their brand equity and business models?