Business formulation is sometimes quite tough to formulate: in a few words we have to be abble to summarize, the mission, the vision, the values of the company. In this video, the group L'Oreal perfectly realizes the exercise by also staging key benefits for consumers:
See a beautiful example:
Mission/Mission: "We believe on the power of beauty. Cause beauty changes our life, we want to offer beauty for all".
Values and culture: International open-mind, multicultural.
Want to know more about business formulation? (see slide below - click to enlarge):