Blog of laurent Dusausoy, it's all about branding and brand equity

Blog of laurent Dusausoy, it's all about branding and  brand equity

Articles


A Closer Look At Luxury Consumption In Asia

In Conversation With Patrick Chalhoub, Co-CEO, Chalhoub Group

2016 - Retail trends & predictions

13 Challenging 2016 Trends Luxury Brands Must Manage

2016 - Mobile consume study ( Vibes).

Modern Trade vs traditionnal trade : wolrwide overview

December 24, 2015 5 China Digital Luxury Marketing Trends to Watch for 2016


Luxury

Report and surveys

2015 - Luxury Goods Worldwide Market Study Fall-Winter 2015: A time to act—how luxury brands can rebuild to win ?

Global Powers of Luxury Goods 2015 Engaging the future luxury consumer

2014 - The swis watch industry (By Deloitte).

2014 - Luxury goods report (By Deloitte).

2012 - Luxury sector report (By PWc).


News from the web

La Fragrance Foundation France a remis ses Fifi Awards

RICHEMONT SIGNS AGREEMENT TO MERGE THE NET-A-PORTER GROUP WITH YOOX GROUP.


Personal posts

Are the Swiss watch industry leaders killing their brand equity and business models?

Is it a luxury brand or not ? (Part1).

How to create a luxury brand with success ?


Books

Branding

Templates

Corporate identity templates


Accademic notions

Keller's Brand Equity Model Building a Powerful Brand

Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

What is branding ?

What is the difference between marketing and branding?

Mission - Vision - Values: see Beauty For All by L'Oréal (directed by Peter Lindbergh)

Brand association


News from the web

Relentlessly Relevant Brands: The Role Models

Strategic Brand Agility

Brand association: the example of Harrod's and Aston MArtin.

Brand associations and cobranding: 22 examples


Books

Top 10 books on Branding

The country soft power, pillar for a strong brand identity.


Events and exibitions

Brand2global conference 2016


Business strategy

Accademic notions

How to determinate if you have ressources working as sustainable advantages ?


Templates

Corporate statement templates ( mission and vision).

Company core values templates


Business modeling

The (very useful) canvas matrix: how to structure your business model?....

Think out of the box with the Blue ocean strategy...


Books

About business model


Retail

News from the web

Market trends

Digical® retail and why stores matter - Report from Bain & Company

The 2014 Global Retail Development Index™


Finance

The key ratios in the retail industry

All you have to know about main financial ratio within the retail sector...



Cause your brand is your best asset...

BACKGROUND

About ad)ipsum ...

Contact me