Blog of laurent Dusausoy, it's all about branding and brand equity

Blog of laurent Dusausoy, it's all about branding and  brand equity

Luxury



Report and surveys

2015 - Luxury Goods Worldwide Market Study Fall-Winter 2015: A time to act—how luxury brands can rebuild to win ?

Global Powers of Luxury Goods 2015 Engaging the future luxury consumer

2014 - The swis watch industry (By Deloitte).

2014 - Luxury goods report (By Deloitte).

2012 - Luxury sector report (By PWc).


News from the web

La Fragrance Foundation France a remis ses Fifi Awards

RICHEMONT SIGNS AGREEMENT TO MERGE THE NET-A-PORTER GROUP WITH YOOX GROUP.


Personal posts

Are the Swiss watch industry leaders killing their brand equity and business models?

Is it a luxury brand or not ? (Part1).

How to create a luxury brand with success ?


Books