And countries, like companies, are beginning to use branding to help them market themselves for investment, tourism and exports. Therefore, it has become increasingly important to understand the power and value of ‘Country of Origin’.

made in

This new, FutureBrand report - The Made In Report - focusing on origin and provenance of brands, and the effect these factors have on consumers' desire to purchase goods, delves into what it takes to make a strong Country of Origin brand through a blend of quantitative, qualitative and social/online research.

Download the report.

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