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Retailers with international ambitions need to adapt to local needs

Internationalisation among retail occupiers is anything but a new phenomenon. The likes of H&M and Zara are common sights on high streets the world over, while IKEA sheds are an equally omnipresent force out-oftown. However, global retail markets are anything but homogeneous, and the path to international growth is not necessarily paved with gold. Many retailers have successfully made the global transition, others are just starting out in their endeavours. Some retailers are still licking their wounds in the wake of ill-advised or poorly executed overseas forays.

The rewards of successful internationalisation are substantial, but the risks are also manifold. Real estate markets play a fundamental role in the globalisation process and are often the tipping point between success and failure.

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